A specialist venture fund investing in European sports tech, infrastructure and new formats — combining institutional VC discipline with 30 years of proprietary sports network through CSM.
Backing the champions of tomorrow
World-class sport.
A capital gap waiting to be filled.
Europe has the leagues, the fans and the talent — but almost no dedicated sports venture capital. NSV closes that gap with institutional discipline and 30 years of sports-industry network.
Market
A structurally growing sports+ market. AI raises the value of live sport. Developed European market — underserved by VC.
Capabilities
Institutional VC discipline combined with deep sports expertise via CSM. Proprietary deal flow. Proven execution track record.
Opportunity
A mid-sized Nordic sports-focused fund. Sports Tech, Infrastructure & Digital, IP & New Formats. Portfolio with value already created.
Backing the champions of tomorrow
Our investment focus
Primary focus — professional sports
Sports Tech
Performance analytics, wearables, tracking, video / AI, fan engagement, broadcast overlays.
Infra & Digital
Smart venues, ticketing, access control, federation ERP / CRM, sports management software.
IP & New Formats
New league formats, OTT / D2C, short-form content, interactive and gamified viewing.
Adjacent areas — opportunistic, mass market
Lifestyle
Active-lifestyle tech where professional sports innovation matures into the mass market.
Wellness
Performance-driven wellness — recovery, health and human-performance data.
Betting & gaming
B2B technology and data layer only — sports-connected infrastructure, not consumer gambling.
Adjacent segments are pursued opportunistically and subject to LP mandate constraints.
What we back
- — Proven teams with sector-defining ambition
- — B2B and tech-enabled B2C with recurring revenue
- — Defensible data or network assets
- — Signed customers / early ARR at seed, unit-economics visibility at Series A
Not for us
- — Pre-revenue and pre-seed
- — US / Asia HQ without a European base
- — Hardware-only without a software / data layer
- — Pure consumer gambling or gaming
A network advantage,
30 years in the making.
Three decades serving the sports industry through CSM give NSV a structural advantage and proprietary deal flow that generalist funds cannot replicate.
the sports industry
CSM as core
Powered by AI, across the whole lifecycle.
We invest in sport — the antidote to AI: live, human, unpredictable. But we run the fund powered by AI.
Sourcing & screening
Always-on scanning, AI company profiling, a faster first filter.
Investment decisions
AI-augmented research and benchmarking, pattern recognition across deal data. IC stays fully human.
Portfolio value creation
Standard AI playbooks per company, portfolio-wide KPI monitoring.
Operations & LP reporting
Workflow automation, automated data collection.
More than capital.
Hands-on support plus the full CSM network — from boardroom to first customers.
Coaching & governance
Active board, strategic reviews, key recruitments.
Add-on funding
Financing roadmap and co-investor access.
Market access
Leagues, federations, clubs, media buyers.
Partnerships
Commercial partnerships and test environments across Europe.
VC discipline, meet sports DNA.
General Partners
17 years of fund management. Top-quartile returns.
Investment team
Sports-industry operators with investor discipline.
Senior partners · CSM
60+ years commercialising sports. Global federation, club and media network.
Advisory board
Rights, media distribution, governance and AI.
Full team and advisor profiles are shared with qualified investors via the data room.
A portfolio from day one.
Externally validated investments already in active growth — Fund I starts from a working base, not a blank sheet.
Detailed performance, valuations and pipeline shared with qualified investors under NDA via the data room.
Two ways to work with NSV.
Join Fund I
Access a structurally growing, undercapitalised asset class through a specialised platform with a portfolio already in place.
- Target
- SEK 250–500m
- Term
- 10 + 2 yrs
- Economics
- 2 / 8 / 20
Raising your round?
Building in sports tech, infrastructure or new formats with early traction? Tell us what you're working on.
- Stage
- Seed – Series A
- Ticket
- EUR 1–2m
- Support
- Active board